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Unified UPM brand across social media accounts​

\n

To ensure a cohesive and professional appearance, we offer a range of profile picture suggestions and LinkedIn cover images tailored for UPM company profiles. These resources are designed to help you maintain a consistent visual identity across all platforms, reinforcing UPM's brand. Explore this curated selection to find the perfect visuals that align with UPM's brand guidelines.

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Company profile elements

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​Download profile picture

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LinkedIn cover image for company sites​

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The LinkedIn cover image for company pages plays a key role in maintaining a professional and cohesive brand presence. The profile image remains an important focal point, so the cover design should complement it without overshadowing or clashing with it.​

To maintain a high-quality and uniform appearance, always use the pre-designed, ready-made files provided. These files are optimized to reflect the brand’s identity effectively while ensuring the best display across different screen sizes.​

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\n \n\n\n

Download LinkedIn cover images

\n

Download X  cover  images

\n

Download  Facebook cover  images

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"},{"displayOption":"full","tag":null,"contentLink":{"id":785098,"workId":0,"guidValue":"13f6655b-2381-41e4-8561-6b13d04ce082","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"

LinkedIn personal site cover image​

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Employees who choose to add a company-branded banner to their LinkedIn profile contribute to a strong and professional brand presence. A well-designed cover image enhances their profile’s appearance while reinforcing the company’s identity.​

For the best results, the banner should align with the corporate visual guidelines, maintaining a consistent and polished look. To ensure high quality and correct formatting, employees are encouraged to use the official, ready-made files provided by the company. This guarantees a professional and cohesive representation across all profiles.​​

\n


​Download personal site cover images

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\n\n\n \n
\n
\n

Social media branding & formats

\n Read more\n
\n"},{"displayOption":"third","tag":null,"contentLink":{"id":727267,"workId":0,"guidValue":"85d492c7-1ed7-4fc1-9b95-6a4d93bb5199","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedBannerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":"\n\n\n
\n\n\n \n
\n
\n

Digital advertising​

\n Read more\n
\n"},{"displayOption":"third","tag":null,"contentLink":{"id":727268,"workId":0,"guidValue":"8d581bf5-a1a0-4b7b-b976-da9a4b52d766","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedBannerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":"\n\n\n
\n\n\n \n
\n
\n

Additional graphic elements​

\n Read more\n
\n"},{"displayOption":"full","tag":null,"contentLink":{"id":4945,"workId":0,"guidValue":"1d86b2c1-372f-4277-8bcd-ccef0122a109","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_4945"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_727262"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":true,"renderedHtml":null,"anchorId":"cid_727259"},{"displayOption":"full","tag":null,"contentLink":{"id":727258,"workId":0,"guidValue":"b80c6103-1969-4277-8872-ecc9ad641034","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedBannerCardBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":"\n\n\n \n\n\n \n \t
\n\t

\n\t Looking for support?\n\t \n\t

\n\t Read more\n\t
\n\n \n\n"},{"displayOption":"full","tag":null,"contentLink":{"id":4945,"workId":0,"guidValue":"1d86b2c1-372f-4277-8bcd-ccef0122a109","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_4945"}],"invertTimestampSetting":null,"renderedHtml":null,"layoutViewModel":{"pageTitle":"Social media profile branding | UPM Brand","companyName":"UPM","companyLogo":"","companyLogoOffsetTop":0,"companyLogoMobile":"","siteName":"Brand","businessLogo":"","headingTitle":null,"leadText":null,"businessLogoOffsetTop":0,"homeLink":"/","homeLinkAbsoluteUrl":"https://www.brand.upm.com/","homeName":null,"metaDescription":null,"pageLanguage":"en","pageLanguageNativeName":"English","googleTagManagerKey":"GTM-5P5RKSZL","dataLayerContentTypes":null,"applyDataLayer":false,"tagManagerEnabledForAllUsers":false,"contentType":"LandingPage","canonicalUrl":"https://www.brand.upm.com/brand-identity-in-use/digital-materials/social-media-profile-branding/","defaultHrefLangUrl":"https://www.brand.upm.com/brand-identity-in-use/digital-materials/social-media-profile-branding/","excludeFromSearch":false,"noIndexPage":false,"mainMenuItems":[{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Brand foundation","url":"/brand-introduction/brand-foundation/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"711480","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"The foundation of our renewed brand rests upon two key strategic assets: our positioning statement and our brand promise. 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