[{"contentLink":{"id":857212,"workId":0,"guidValue":"57b20109-acba-445b-af13-4ec0d994386f","providerName":null,"url":"https://www.brand.upm.com/brand-identity-in-use/signage/","expanded":null},"name":"Signage","language":null,"existingLanguages":null,"masterLanguage":null,"contentType":["Page","LandingPage"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"teaserImageUrl":{"contentLink":{"id":871024,"workId":0,"guidValue":"d077c810-0501-467b-86c9-fa940a2be881","providerName":null,"url":"https://www.brand.upm.com/siteassets/images/application-guidelines/signs-and-buildings/signage-teaser.jpg","expanded":null},"name":null,"language":null,"existingLanguages":null,"masterLanguage":null,"contentType":["Media","ImageFile"],"parentLink":null,"routeSegment":null,"url":"https://www.brand.upm.com/siteassets/images/application-guidelines/signs-and-buildings/signage-teaser.jpg","changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"thumbnail":{"id":"epi.fx.blob://default/d077c8100501467b86c9fa940a2be881/8ffb5278f41b48eb8c1b79843f28f07e_Thumbnail.png","url":"https://prod-brand-upm.solitaonline.fi/siteassets/images/application-guidelines/signs-and-buildings/signage-teaser.jpg/Thumbnail"},"mimeType":"image/jpeg","width":1920,"height":1080,"renderedHtml":null,"focalPoint":null,"altText":null},"headingTitle":"","leadText":"","heroContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":857214,"workId":0,"guidValue":"a2e4a3c9-313d-49c8-aee3-24abaccc5fd5","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedHeroH1ImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"Signage","ingress":"This guide outlines how to apply the UPM brand identity across signage systems within factory areas, entry passages, and building interiors. All UPM signs must be clear, easy to understand, and consistent in style. Their purpose is to facilitate smooth navigation upon arrival and to present a unified visual identity of UPM across the site. To ensure consistency and brand integrity, it is essential to follow these guidelines precisely. Before proceeding, please review the Design fundamentals, as they provide the foundation for all signage applications.","image":{"contentLink":{"id":857276,"workId":0,"guidValue":"5fbed875-e9ef-4d9b-bf6a-f2647e129815","providerName":null,"url":"https://www.brand.upm.com/siteassets/images/upm-brand/signage-hero-image.jpg","expanded":null},"name":null,"language":null,"existingLanguages":null,"masterLanguage":null,"contentType":["Media","ImageFile"],"parentLink":null,"routeSegment":null,"url":"https://www.brand.upm.com/siteassets/images/upm-brand/signage-hero-image.jpg","changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"thumbnail":{"id":"epi.fx.blob://default/5fbed875e9ef4d9bbf6af2647e129815/6cbf4e8ef1854a33ac341c7994894183_Thumbnail.png","url":"https://prod-brand-upm.solitaonline.fi/siteassets/images/upm-brand/signage-hero-image.jpg/Thumbnail"},"mimeType":"image/jpeg","width":1920,"height":672,"renderedHtml":null,"focalPoint":null,"altText":null},"imageAltText":"","displayStyle":"High","isTextOnDark":false,"textAlignment":"banner","responsiveImages":true,"readMoreLink":{},"secondLink":{},"linkStyle":"default","buttonColor":"default","renderedHtml":null,"anchorId":"cid_857214","imageWidth":1920,"imageHeight":672,"imageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage-hero-image.jpg","nonResponsiveImageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage-hero-image.jpg?preset=hero-image","scaleToImageSize":false,"selectedAlt":null,"backgroundPositionStyle":""}],"mainContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":857225,"workId":0,"guidValue":"28be311f-d41d-4ba7-8e4a-e0bffb2642f7","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"The sign elements
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857225"},{"displayOption":"third","tag":null,"contentLink":{"id":857222,"workId":0,"guidValue":"c93c3cd3-0a40-4136-98eb-6b0a8c29703c","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"![\"\"](\"https://www.brand.upm.com/siteassets/images/upm-brand/signage_the-sign-elements-logo.png\")
\nUPM Company logo
\nThe UPM company logo is a key element in all signage applications, including signs, signboards, flags, and illuminated signs.
A minimum clear space around the logo is defined in the Logo section of the Design fundamentals and must be respected in all applications. This ensures the logo remains prominent and uncluttered, reinforcing a strong and consistent visual identity
Download logo files
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857222"},{"displayOption":"third","tag":null,"contentLink":{"id":857223,"workId":0,"guidValue":"5891c3d3-670a-411a-befd-a8b6d99cd5f0","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"![\"\"](\"https://www.brand.upm.com/siteassets/images/upm-brand/signage_the-sign-elements-typography.png\")
\nTypography
\nTo ensure optimal readability and visibility across various lighting conditions and viewing angles, use the Mona Sans SemiBold typeface for all signage applications.
\nConsistent use of this font enhances legibility and contributes to a cohesive and accessible visual experience.
\n
\nDownload font files
\n
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857223"},{"displayOption":"third","tag":null,"contentLink":{"id":857224,"workId":0,"guidValue":"cb473e7f-b42e-4e0b-a68f-b12d95700633","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"![\"\"](\"https://www.brand.upm.com/siteassets/images/upm-brand/signage_the-sign-elements-arrows.png\")
\nDirectional arrows
\nDirectional arrows are used to indicate movement or guide users through spaces. The arrow follows a specific UPM style and is presented in the UPM Trust color. For dark backgrounds, a white version of the arrow may be used to maintain visibility.
\nThe official arrow template is available for download from the UPM Material Hub.
\n
\nDownload arrows files
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857224"},{"displayOption":"full","tag":null,"contentLink":{"id":857226,"workId":0,"guidValue":"883af66b-affc-44e8-999a-9e2ffe40c54a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"UPM logo on buildings
\n![\"\"](\"https://www.brand.upm.com/siteassets/images/upm-brand/signage_upm-logo-on-buildings-.png\")
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857226"},{"displayOption":"full","tag":null,"contentLink":{"id":866150,"workId":0,"guidValue":"39204b2a-2837-4c64-b833-59491c7938fe","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedColumnedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":"\n\n\n \n\n\nPreferred format
\nThe recommended option for signage is a cut-out logo. This ensures a clean, professional appearance and strong brand presence.
\nColor variations
\nThe primary color version is the full-color UPM company logo. On dark surfaces, the logo may be used in white to maintain visibility and contrast.
\nLogo composition guidelines
\nTo ensure maximum visibility and impact always maintain a clear space (exclusion zone) around the logo. No other visual elements – such as graphics, photos, or text – should appear within this space. This clear space preserves the logo’s legibility and visual prominence.
\nLit signage options
\nFor mill sites and office buildings, signage may be illuminated. The following lighting options are available:
\n\n- Backlit sign – features a backlit cut-out logo for a subtle, glowing effect.
\n- Lightbox sign – incorporates the logo within a lightbox structure, respecting the clear space composition. Suitable for street-level use only. Can be constructed as single-sided or double-sided, depending on visibility needs.
\n
\n
\n
\n
\n"},{"displayOption":"full","tag":null,"contentLink":{"id":4946,"workId":0,"guidValue":"fb42b1d1-d6d4-42d0-a02a-4f5664b795d3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"large","renderedHtml":null,"anchorId":"cid_4946"},{"displayOption":"half","tag":null,"contentLink":{"id":857231,"workId":0,"guidValue":"6922ae51-c8ad-432c-abb4-4d9b6c6d8c70","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_857231","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage_gate-signs.png","aspectRatio":"1080/1080","width":"1080","height":"1080"},{"displayOption":"half","tag":null,"contentLink":{"id":857230,"workId":0,"guidValue":"d41f3da1-0d13-418e-99a7-03f183a71b02","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Gate sign
\nUPM signs follow a clean and minimalistic design, emphasizing corporate branding with white backgrounds, green accents, and black text.
Visual specifications
The gate sign identifies UPM functions at a specific location. The UPM company logo is the most prominent visual element and must be placed at the top of the sign, as illustrated in brand guidelines. Use Mona Sans SemiBold for all business names and text.
All text should be in black for maximum contrast and readability.
Recommended materials
Preferred material for the sign panels is white painted metal plate. The sign can also be an illuminated lightbox with a white translucent acrylic front panel.
Framework
The framework should be made of anodized aluminium or stainless steel or light gray painted metal beams (RAL 7500).
\n
\nDownload gate sign
","centerContentVertically":null,"horizontalMargin":"large","renderedHtml":null,"anchorId":"cid_857230"},{"displayOption":"full","tag":null,"contentLink":{"id":4946,"workId":0,"guidValue":"fb42b1d1-d6d4-42d0-a02a-4f5664b795d3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"large","renderedHtml":null,"anchorId":"cid_4946"},{"displayOption":"half","tag":null,"contentLink":{"id":857233,"workId":0,"guidValue":"abb729f1-2e19-4b20-80fb-8ba44a9a0e5a","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Road sign
\nVisual specifications
\nDirectional signs within the mill area help visitors and contractors navigate effectively. Each sign should be tailored to its location and size requirements. The UPM company logo and business name must appear at the top, following the illustrated layout.
\nUse Mona Sans SemiBold for all text, which should be set in black. Directional arrows should be used to indicate movement, with templates available from the UPM Material Hub.
\nRecommended materials
\nSign panels should preferably be made from white-painted metal plates. Alternatively, illuminated lightboxes with white translucent acrylic front panels may be used for enhanced visibility.
\nFramework
\nThe supporting structure should be constructed from anodized aluminium, stainless steel, or light gray painted metal beams (RAL 7500), ensuring durability and a clean, professional appearance.
\n
\nDownload road signs
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857233"},{"displayOption":"half","tag":null,"contentLink":{"id":857234,"workId":0,"guidValue":"8726b977-3157-45d1-b2a3-70366a93d350","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_857234","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage_road-signs.png","aspectRatio":"1080/1080","width":"1080","height":"1080"},{"displayOption":"full","tag":null,"contentLink":{"id":4945,"workId":0,"guidValue":"1d86b2c1-372f-4277-8bcd-ccef0122a109","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_4945"},{"displayOption":"full","tag":null,"contentLink":{"id":857235,"workId":0,"guidValue":"26283867-7717-4287-8d3f-4440b67f0817","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Door signs and plates
\n![\"\"](\"https://www.brand.upm.com/siteassets/images/upm-brand/signage_door-signs-and-plates_.png\")
\nEntrance signs come in two layout formats: vertical and horizontal. Regardless of the surface type, the placement of visual elements remains consistent and follows the same design principles as other UPM signs. The company logo and business name must be positioned at the top of the sign, as illustrated in the guidelines. Additional text, such as contact details or opening hours, may be included where relevant. On translucent glass surfaces, the logo and business name should appear in white. Avoid repeating the same information in proximity.
Recommended formats
Panels should be made from white-painted metal plates, with the full-color company logo either direct-printed or taped. At customer service points, signs may be applied directly to doors using a white background. Signs may also be implemented as illuminated lightboxes. In such cases, the front panel should be made of white translucent acrylic to maintain brand consistency and visibility.
\n
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857235"},{"displayOption":"full","tag":null,"contentLink":{"id":4945,"workId":0,"guidValue":"1d86b2c1-372f-4277-8bcd-ccef0122a109","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"medium","renderedHtml":null,"anchorId":"cid_4945"},{"displayOption":"half","tag":null,"contentLink":{"id":857243,"workId":0,"guidValue":"be953503-af36-4a1c-baed-7abf46f283ef","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_857243","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage_interior-signs.png","aspectRatio":"1080/1080","width":"1080","height":"1080"},{"displayOption":"half","tag":null,"contentLink":{"id":857242,"workId":0,"guidValue":"4e34f6b0-47f3-4a5b-9eb1-b1b0ba0e1ff8","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Wayfinding
\nInterior signs
Clear and consistent interior signage not only supports navigation but also reinforces UPM’s visual identity.
Inside buildings, signs do not require the company logo. Use Mona Sans SemiBold for all text, set in black for maximum legibility. Directional arrows should be used to indicate movement; the official arrow template is available from the UPM Material Hub.
\n
\nDownload interior signs
","centerContentVertically":null,"horizontalMargin":"large","renderedHtml":null,"anchorId":"cid_857242"},{"displayOption":"full","tag":null,"contentLink":{"id":4946,"workId":0,"guidValue":"fb42b1d1-d6d4-42d0-a02a-4f5664b795d3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"large","renderedHtml":null,"anchorId":"cid_4946"},{"displayOption":"half","tag":null,"contentLink":{"id":857245,"workId":0,"guidValue":"c466944b-5571-4d0c-867d-eb9dab4c1746","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Pictograms and room name plates
\nPictograms play a key role in wayfinding by conveying information quickly and universally. Room name plates should use the Mona Sans SemiBold typeface to ensure clarity and readability. All signage featuring pictograms or room names should maintain a clean, minimalistic design in line with UPM’s visual identity guidelines.
\n
\nDownload pictograms
","centerContentVertically":null,"horizontalMargin":"none","renderedHtml":null,"anchorId":"cid_857245"},{"displayOption":"half","tag":null,"contentLink":{"id":857246,"workId":0,"guidValue":"dabadc76-6389-4e31-9254-8e7c664b0f83","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_857246","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage_pictograms.png","aspectRatio":"1080/1080","width":"1080","height":"1080"},{"displayOption":"full","tag":null,"contentLink":{"id":4946,"workId":0,"guidValue":"fb42b1d1-d6d4-42d0-a02a-4f5664b795d3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"large","renderedHtml":null,"anchorId":"cid_4946"},{"displayOption":"half","tag":null,"contentLink":{"id":857249,"workId":0,"guidValue":"046be0ca-4e50-4a23-8e24-9a1ac2b4fe1f","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_857249","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage_maps.png","aspectRatio":"1080/1080","width":"1080","height":"1080"},{"displayOption":"half","tag":null,"contentLink":{"id":857247,"workId":0,"guidValue":"8197854f-c89d-4a0d-9451-fbd764a9043e","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Maps on signs
\nVisual recommendations
Maps used in signage should follow the UPM graphic style and use colors from the official UPM color palette. The company logo and business name must be placed at the top of the sign, as illustrated in the guidelines. All text should be set in black using the Mona Sans SemiBold typeface to ensure clarity and consistency.
Recommended materials
Sign panels should be made from white-painted metal plates, with the full-color company logo either direct-printed or taped. For illuminated signs, a lightbox with a white translucent acrylic front panel may be used.
Framework
The supporting structure should be constructed from anodized aluminium, stainless steel, or light grey painted metal beams (RAL 7500), ensuring durability and alignment with UPM’s visual identity.
\n
\nDownload sample sign
\n
","centerContentVertically":null,"horizontalMargin":"large","renderedHtml":null,"anchorId":"cid_857247"},{"displayOption":"full","tag":null,"contentLink":{"id":4946,"workId":0,"guidValue":"fb42b1d1-d6d4-42d0-a02a-4f5664b795d3","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"large","renderedHtml":null,"anchorId":"cid_4946"},{"displayOption":"half","tag":null,"contentLink":{"id":857251,"workId":0,"guidValue":"22ee0b4a-c390-489a-959b-901af9154005","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Flags
\nRecommended formats
\nAs flags represent UPM, they must always be kept clean and in good condition. The horizontal flag is the preferred format. Use the vertical proportions of the company logo for positioning and sizing, and center the logo horizontally.
\nIf horizontal flags are not feasible, a vertical flag may be used – ideally within a group of flags. In this case, apply the horizontal proportions of the logo and position it at the bottom of the flag.
\nUPM company logo formatting
\nAlways use the full-color company logo on a white background. The logo must never be displayed sideways.
\n
\nDownload flags
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857251"},{"displayOption":"half","tag":null,"contentLink":{"id":857253,"workId":0,"guidValue":"97758ec5-ecd3-4383-bd77-6a47195479ec","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"imageManipulation":"rawImage","showCaption":false,"enableZoom":false,"renderedHtml":null,"anchorId":"cid_857253","description":null,"title":null,"link":null,"focalPoint":null,"imageUrl":"https://www.brand.upm.com/siteassets/images/upm-brand/signage_flags.png","aspectRatio":"1080/1080","width":"1080","height":"1080"},{"displayOption":"full","tag":null,"contentLink":{"id":857271,"workId":0,"guidValue":"1400b3eb-5ea3-4a71-8959-010fd52d98b1","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Tips
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857271"},{"displayOption":"full","tag":null,"contentLink":{"id":857255,"workId":0,"guidValue":"8b4c828c-be6c-41f2-874e-882d322615e0","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":857260,"workId":0,"guidValue":"c3516be7-4dbe-4ca2-a532-ad655b336516","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContainerBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"backgroundContainerContent":[{"displayOption":"full","tag":null,"contentLink":{"id":857264,"workId":0,"guidValue":"60fe52e0-527c-4103-87b3-438139f3f4aa","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedContentBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"title":"","body":"Safety signs
\nAll safety signs within UPM areas must comply with applicable national safety standards and legal regulations. To ensure full compliance and maintain a safe working environment, all signage should be reviewed and approved by the Safety Manager of the respective facility.
","centerContentVertically":null,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_857264"}],"containerBackgroundColor":"green","keepBackgroundColorInContainer":true,"horizontalMargin":true,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_857260"}],"containerBackgroundColor":"default","keepBackgroundColorInContainer":false,"horizontalMargin":false,"verticalMargin":false,"spreadContentArea":false,"renderedHtml":null,"anchorId":"cid_857255"},{"displayOption":"full","tag":null,"contentLink":{"id":4950,"workId":0,"guidValue":"f984f3fb-a6ce-4a91-9dff-c8ecf6756b35","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedExtraMarginBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"marginHeight":"small","renderedHtml":null,"anchorId":"cid_4950"},{"displayOption":"half","tag":null,"contentLink":{"id":859091,"workId":0,"guidValue":"09979b66-4372-47f5-a0f5-6dfb0fb440f5","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedBackgroundImageBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":"\n\n\n\n\t
\n\t
\n\t \n
\n
\n \n\n\n
UPM Workspace concept book
\n
The Workspace concept book offers guidance for designing modern, ergonomic, and brand-aligned work environments across all UPM locations. It supports employees, external partners, and designers in creating consistent spaces that foster a sense of belonging and promote future-oriented ways of working. The publication is available for download from the UPM Material Hub.
\n
UPM Workspace concept book
\n
\n
\n\t
\n\t
\n
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Services apply.
","centerContentVertically":false,"horizontalMargin":"","renderedHtml":null,"anchorId":"cid_1014684"}],"footerBottomRowText":"","chapterFooterContent":null,"siteLinksContentArea":null,"isMyForestContent":false,"hideNavigation":false,"hideLanguageSelector":false,"showSocialShare":false,"cookiePolicyName":"UPMCookiePolicy","useCookiePolicyOptOut":true,"cookiePolicySettingsHeader":"Your selection
\nYou control your data. We and our business partners use cookies to collect information about you for various purposes:
","cookiePolicySettingsFooter":"You may withdraw your consent at any time by clicking the Cookie settings in the footer of each page.
","cookiePolicyOptOutContent":"We use cookies on this website to ensure the best user experience and target personalised content and relevant advertising. Some cookies are necessary to provide you with a trustworthy service and cannot be declined. Choose the best option for you.
\nFor more information, please see our Privacy Policy.
\n
","cookiePolicyOptOutChangeContent":"Your current Cookie Settings
\nWe use cookies on this website to ensure the best user experience and target personalised content and relevant advertising. Some cookies are necessary to provide you with a trustworthy service and cannot be declined. Choose the best option for you.
\nFor more information, please see our Privacy Policy.
","cookiePolicyOptOutNeedsCookies":"This content requires you to approve cookies.
\nWe use cookies on this website to ensure the best user experience and to target personalised content and relevant advertising. Please agree to approve cookies to see this content. See our Privacy Policy.
\n
","actionBarContentArea":[{"displayOption":"full","tag":null,"contentLink":{"id":365618,"workId":0,"guidValue":"86bf6cfb-f946-491b-bc45-7957dce128f8","providerName":null,"url":null,"expanded":null},"name":null,"language":null,"existingLanguages":[],"masterLanguage":null,"contentType":["Block","SharedSearchActionBlock"],"parentLink":null,"routeSegment":null,"url":null,"changed":null,"created":null,"startPublish":null,"stopPublish":null,"saved":null,"status":null,"renderedHtml":"\n \n"}],"isMyForestPage":false,"isMyForestLobbyPage":false,"paperCatalogueType":"default","getInactiveMainMenuItems":[{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Brand foundation","url":"/brand-introduction/brand-foundation/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"711480","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"The foundation of our renewed brand rests upon two key strategic assets: our positioning statement and our brand promise. Used in a complementary manner, they define how we see ourselves and our place in the global context.","teaserUrl":"/siteassets/images/upm-brand/upm-brand-foundation-12.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Tone of voice","url":"/brand-introduction/tone-of-voice/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"711481","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Discover how our material solutions company is dedicated to renewing everyday life through our actions and brand personality, guiding our communication and commitment to innovation.","teaserUrl":"/siteassets/images/upm-brand/brand-world-12---tone-of-voice2.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Visual narrative","url":"/brand-introduction/visual-narrative/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"735846","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/brand-world---visual-narrative.jpg"}],"linkType":"normal","enableSubLevelMenu":false,"name":"Brand introduction","url":"/brand-introduction/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"711479","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"The first section of the Brand world encapsulates who we are as a brand. In it, you’ll discover the strategic pillars that define our identity and how these elements come together to express what we feel and sound like.","teaserUrl":"/siteassets/images/upm-brand/upm-brand-foundation-2.png"},{"children":[{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Logo","url":"/brand-identity-in-use/design-fundamentals/logo/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"692554","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Discover UPM-Kymmene Corporation (UPM), a leading global company known for its innovative solutions and sustainable practices. Learn more about our corporate identity and the significance of our logo in our communications.","teaserUrl":"/siteassets/images/upm-brand/design-fundamentals-01.png"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Business & product names","url":"/brand-identity-in-use/design-fundamentals/business-names-and-product-names/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"692555","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/design-fundamentals-02.png"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Colors","url":"/brand-identity-in-use/design-fundamentals/colors/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"710451","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/design-fundamentals-03.png"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Typography","url":"/brand-identity-in-use/design-fundamentals/typography/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"692556","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/design-fundamentals-04.png"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Layout","url":"/brand-identity-in-use/design-fundamentals/layout/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"692559","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/design-fundamentals-05.png"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Image style","url":"/brand-identity-in-use/design-fundamentals/image-style/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"692557","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/design-fundamentals-06.png"}],"linkType":"normal","enableSubLevelMenu":false,"name":"Design fundamentals","url":"/brand-identity-in-use/design-fundamentals/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"692552","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/upm-brand-foundation-6.png"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Photo style","url":"/brand-identity-in-use/photo-style/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"735847","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/visual-narrative/video_technicalities_video_ratios.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Video materials","url":"/brand-identity-in-use/Video-materials/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"735848","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/visual-narrative/video_technicalities_1.jpg"},{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Social media branding & formats","url":"/brand-identity-in-use/digital-materials/social-media-branding-and-formats/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"721225","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/digi-ads02.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Social media profile branding","url":"/brand-identity-in-use/digital-materials/social-media-profile-branding/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"721226","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/brand-world_digi-adsintroduction1.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Digital advertising","url":"/brand-identity-in-use/digital-materials/digital-advertising/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"721224","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/ads.png"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Additional graphic elements","url":"/brand-identity-in-use/digital-materials/additional-graphic-elements/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"721223","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/read-more-pic.png"}],"linkType":"normal","enableSubLevelMenu":false,"name":"Digital materials","url":"/brand-identity-in-use/digital-materials/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"721222","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/digi-ads02.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"PowerPoint","url":"/brand-identity-in-use/powerpoint/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"783975","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/upm_ppt_template_tablet_layouts2.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Printed materials","url":"/brand-identity-in-use/printed-materials/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"811255","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/brand_upm_print_hero.jpg"},{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Booth branding","url":"/brand-identity-in-use/events-and-displays/booth-branding/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"789384","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/stand1.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Event displays","url":"/brand-identity-in-use/events-and-displays/event-displays/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"789656","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/popupwall-corp-lev.jpg"}],"linkType":"normal","enableSubLevelMenu":false,"name":"Events & displays","url":"/brand-identity-in-use/events-and-displays/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"788696","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/stand1.jpg"},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Signage","url":"/brand-identity-in-use/signage/","selected":true,"expanded":true,"columnBreak":false,"targetFrame":"_self","contentLink":"857212","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/application-guidelines/signs-and-buildings/signage-teaser.jpg"},{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Header and navigation","url":"/brand-identity-in-use/ui-components/header-and-navigation/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359254","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Tabbed content","url":"/brand-identity-in-use/ui-components/tabbed/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359256","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Background color","url":"/brand-identity-in-use/ui-components/background-color/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"361073","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Tables","url":"/brand-identity-in-use/ui-components/tables/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359259","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Loaders","url":"/brand-identity-in-use/ui-components/loaders/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359260","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Video","url":"/brand-identity-in-use/ui-components/video/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359263","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Accordion","url":"/brand-identity-in-use/ui-components/accordion/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359264","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Socials","url":"/brand-identity-in-use/ui-components/socials/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359265","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Modals, pop-ups, chats","url":"/brand-identity-in-use/ui-components/modals-and-popups/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"366899","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Heros","url":"/brand-identity-in-use/ui-components/heros/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359268","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Content highlights","url":"/brand-identity-in-use/ui-components/cards/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359270","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Carousels","url":"/brand-identity-in-use/ui-components/carousels/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359303","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Banners","url":"/brand-identity-in-use/ui-components/banners/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359304","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Dropdowns","url":"/brand-identity-in-use/ui-components/dropdown/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359305","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Buttons","url":"/brand-identity-in-use/ui-components/button/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359306","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Forms","url":"/brand-identity-in-use/ui-components/forms/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"382453","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null},{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Tags & Labels","url":"/brand-identity-in-use/ui-components/tags--labels/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"452620","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":null}],"linkType":"normal","enableSubLevelMenu":false,"name":"UI components","url":"/brand-identity-in-use/ui-components/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"359250","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/visual-narrative/brand_upm_ui_thumbnail.jpg"}],"linkType":"normal","enableSubLevelMenu":false,"name":"Brand identity in use","url":"/brand-identity-in-use/","selected":true,"expanded":true,"columnBreak":false,"targetFrame":"_self","contentLink":"692550","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":"Discover UPM’s journey in sustainable innovation and explore our evolving brand identity, reflecting our commitment to renewing the everyday through diverse identity assets and applications.","teaserUrl":"/siteassets/images/upm-brand/upm-renewal-layouts3.jpg"},{"children":[{"children":[],"linkType":"normal","enableSubLevelMenu":false,"name":"Accessibility guidelines","url":"/support/accessibility-guidelines/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"361040","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/accessibility-guidelines.jpg"}],"linkType":"normal","enableSubLevelMenu":false,"name":"Support","url":"/support/","selected":false,"expanded":false,"columnBreak":false,"targetFrame":"_self","contentLink":"704404","contentLiftUps":[],"useExternalLinkIcon":false,"teaserText":null,"teaserUrl":"/siteassets/images/upm-brand/upm-brand-foundation-7.jpg"}],"quickNavigator":null,"inPageNavigation":false,"inPageNavigationItems":null,"inPageAnchorNavigation":false,"inPageAnchorNavigationItems":null,"relatedArticles":{"page":"857212","useInfiniteScroll":false,"items":[]},"tagPageReferences":null,"announcements":null,"footerSocialMediaLinks":[[{"linkType":"linkedin","link":"http://www.linkedin.com/company/upm-kymmene"},{"linkType":"facebook","link":"https://www.facebook.com/UPMGlobal"}],[{"linkType":"instagram","link":"https://www.instagram.com/upm_beyondfossils"},{"linkType":"x","link":"https://twitter.com/UPMGlobal"}],[{"linkType":"youtube","link":"http://www.youtube.com/upmdotcom"}]],"schemaOrgMetadata":null,"brightEdgeAutopilotEnabled":false,"enableSubLevelMenuForSite":false,"schemaMarkupEnabled":false},"metadata":{"isAuthenticated":false,"currentLanguage":"en"},"settings":{"navigation":{"isOnePager":false,"useChineseLogo":false,"showLanguageSelector":false},"newsLetterSubscriptionUrl":null,"kontaktiMChatKey":null,"navigationV2Enabled":true,"navigationV2Condensed":false},"finalTagReferences":[],"timestamp":{"showTimestamp":false,"date":"19.08.2025"},"showAnnouncements":false}]