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Additional graphic elements

You can incorporate additional graphic elements into social media templates, but they must strictly follow UPM’s color palette to maintain brand consistency.

Keep the design minimalist and clear, ensuring readability and a professional look — let our official templates serve as inspiration for style and layout.

CTA button

The Call to Action (CTA) button is a key element that guides the audience toward the desired next step—whether it’s learning more, signing up, or making contact. It should be visually prominent, easy to read, and clearly communicate the intended action.

A ready-to-use CTA button design, aligned with our brand guidelines, is available to download and can be easily applied to digital ad creatives.

Download button template (ai file)

Branded background element

A distinctive part of the company logo - the wing, can be used as a background element to subtly reinforce our brand identity in ad creatives. It adds a recognizable visual touch while keeping the overall design elegant and on-brand. The wing is available in several approved color combinations.

To maintain consistency and visual integrity, the element should always be used as provided, without alterations or custom adjustments.

Download backgrounds (psd files)

Supporting graphic elements for visual clarity

Additional graphic elements such as quotation marks, arrows, checkmarks, and crosses can be used to support the message and guide visual attention. These elements help highlight key points and indicate direction in a simple and effective way.

A set of brand-aligned graphic icons is available to download and can be used to enrich ad creatives while keeping the overall design clean and consistent.

Download supporting graphic elements (ai files)