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Digital advertising

In the fast-paced world of online advertising, brand consistency plays a crucial role in recognition and campaign effectiveness.

UPM’s digital advertising creatives are based on clean visuals, bold typography, and a consistent color palette to reinforce our brand and engage audiences effectively. This page has been created to establish uniform guidelines for designing ad creatives that align with the our visual identity and best practices in digital advertising.

Aligning with UPM brand identity

To maintain a strong and recognizable brand presence, all online ad designs must follow the visual identity guidelines. This includes using approved brand colors, fonts, and logo placements to ensure consistency across all digital channels.

Ad creatives should reflect the company's established aesthetic, reinforcing trust and professionalism among the audience. By adhering to these corporate guidelines, we not only strengthen brand recognition but also create a seamless experience for users interacting with our content across multiple platforms.

Best practices for clear and impactful design

Minimal text ensures key messages are easily scanned and understood by the audience. Visually distinct CTAs guide users toward action, making engagement seamless. High contrast between text and background enhances readability, ensuring the message is always clear. A clean, balanced layout without unnecessary elements keeps the design visually appealing and easy to process.

By focusing on simplicity and strategic placement, we can create ads that are both engaging and effective.

Ready-to-use templates for consistency and efficiency

To streamline the design process and maintain brand consistency, ready-to-use templates are available for various ad formats. These templates provide a strong foundation for creating professional, high-quality ads while allowing room for customization to fit specific campaign needs. Utilizing these templates makes the design process more efficient, ensuring a cohesive look across all digital channels and allowing more focus on crafting compelling messages.

Available template sizes include: 300x250 pixels (medium rectangle ad), 728x90 pixels (leaderboard banner), and 300x600 pixels (half-page ad).

Download psd templates