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Social media branding & formats

UPM social media branding guidelines are designed to help you create consistent, engaging, and impactful content across all platforms. From profile imagery and post templates to hashtag usage, these guidelines will ensure your social media presence aligns with UPM's brand identity. Dive in to discover how you can effectively communicate our brand promise and stand out in the crowded social media landscape.

Maintaining a social media presence befitting the brand

Our brand should be applied to social media through layouts consistent with the brand fundamentals, as well as high-quality imagery. Among the many ready-made templates, you can choose the one that best suits your needs and customize it. The following template sizes are available: 1080x1080 (1:1), 1200x628 (1.91:1) and 1080x1350 (4:5) pixels.

Essentials

To maintain consistency and professionalism across social media platforms, follow these general guidelines when creating posts.

Branding is optional but recommended, especially for paid campaigns:
- UPM logo should be prioritized and must be included in paid campaigns.
- UPM logo + business name is also allowed in paid campaigns, however adding the business name is optional.
When designing visuals, always follow the principles described in the Design Fundamentals.
Keep text minimal – social media posts should be visually engaging rather than text-heavy.
Use high-quality images that align with UPM’s visual style.
Ensure precise image cutouts by using well-lit, high-resolution photos to achieve a clean and professional look.

Recommended social media #hashtags

Using the right hashtags on social media can significantly enhance UPM brand's visibility and engagement. To ensure consistency and maximize reach, we recommend the following hashtags for employees and businesses:

#UPM

#UPMers

#materialsolutions

#WeRenewTheEveryday

By incorporating these hashtags into your social media strategy, you can effectively communicate UPM's brand values and connect with a broader audience.