UPM Brand

Event displays

Pre-designed templates for roll-ups and pop-up booths are available in common dimensions and can be easily customized to align with your brand and specific requirements. When designing, be sure to apply UPM Design fundamentals and image style to ensure a polished and effective final look.

Pop-up booths

Corporate level

Copy: Utilize the UPM brand promise for all textual content. Ensure the messaging aligns with the brand's values and objectives.

Visuals:

  • Use key images from the UPM Material Hub or Innovation photo collection.
  • Avoid using photos of people to maintain a professional and consistent visual theme.
  • Ensure all images are full-size and of high quality to create a visually appealing booth.

Logo placement: Position the UPM logo in the upper right corner of the booth. This placement ensures maximum visibility and brand recognition.

Copy placement: Place the text at eye level for optimal readability.

Adjust the placement based on the specific size and format of the booth to maintain a balanced and professional appearance.

Download pop-up templates

Business level

Copy: Use a business descriptive message. This can be combined with the UPM brand promise, but it is not mandatory.

Visuals:

Logo placement: Position the UPM logo in the upper right corner for maximum visibility. Place the business logo directly under the key message.

Copy placement: Ensure the text is at eye level for optimal readability. Adjust the placement based on the specific size and format of the booth to maintain a balanced and professional appearance.

Download pop-up templates

Roll-up banners

For UPM branded roll-up design use layout ratios recommended in the Design fundamentals. Select primary and secondary colors that complement the chosen photos. Keep your message short and clear to ensure it is easily understood. If you want to use a QR code, make it visible so it is easily scanned from a distance. Check the rules for QR code styling in Printed materials section.

 

Corporate level

  • Utilize the UPM brand promise for the textual content.
  • Use key images from from Innovation photo collections.
  • Position the UPM logo in the upper right corner for maximum visibility.
  • Place the text at eye level for optimal readability, adjusting based on the size and format of the banner.

Download roll-up ready files

Business level

  • Use a business descriptive message, which can be combined with the UPM brand promise.
  • Use Product level photos or appropriately cropped Impact photos or event key image.
  • Position the UPM logo in the upper right corner for maximum visibility. Place the UPM Business name directly under the key message.
  • Ensure the text is at eye level for optimal readability, adjusting based on the size and format of the banner.

Download roll-up templates