A consistent brand image and reliable communication foster trust and recognition. In this chapter of the UPM brand platform, discover how a unified visual identity makes our brand memorable. Explore guidelines for digital applications like advertising and social media, printed materials such as brochures and packaging, and physical materials including events, displays, and gifts. Follow these guidelines carefully and use the support page if needed.
Our visual identity is flexible yet structured, allowing seamless application across various formats, from packaging to digital platforms. It ensures brand recognition while adapting to different materials, scales, and contexts.
Effortlessly access our digital visual elements: quickly find and utilize the individual assets that collectively define UPM's digital presence and style.
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