The UPM image concept aims to move a) from ideas to action, and b) from forests and raw materials to material solutions, innovation, and their visionary creators. The imagery is fresh, bright, and handles the subjects – be it materials, products, or people – with great respect.
How to use:
Ensure images are high-quality and in correct format. Keep the images clean and vibrant when using them in layout. Do not over-edit or manipulate images to the point of losing authenticity. Do not change the colors of the images, do not apply filters or shadows. The focus is on close-up shots of the creators and material solutions.
Do not use images that are outdated or irrelevant to the brand’s current identity.
Go through our image bank and get inspired.
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