UPM Brand

The UPM logo

Over the years, the UPM Griffin has become a recognizable, iconic symbol for UPM and a staple of the brand's visual identity, thanks to its consistent use.

The Griffin has decorated UPM advertisements, as well as marketing and communications materials, for decades. On UPM products, the logo is often seen as an assurance of reliability and high quality. The company logo is the primary corporate symbol and a continuously visible element in our communications. ​We are moving away from all supplementary versions of logo and embracing our heritage logo as the one and only to be used.

Visit our website to discover the UPM's Griffin story:
 

Learn more

 
 

Clear space

We take great pride in our logo and care about​ its clarity and impact. To keep it looking its best,​ always leave space around it, free from other​ graphics, text, or imagery. This helps maintain its​ distinctiveness and ensures it stays legible, even​ in a cluttered environment.​

The clear space allows the logo to stand out​ and create a strong visual impact.​ Never recreate the logo on your own. Use the link​ below to download official UPM logo files.

 

Minimum size

Ensure logo legibility by never using​ it smaller than specified here.​ When there's no sufficient space for full​ UPM logo, or it cannot be used in the​ minimun size, write UPM using Mona Sans SemiBold, in uppercase.

Logo colorways

To maintain clarity and simplicity, we use the UPM​ logo only in two color versions: full-color and white.​ Do not use other colors for the logo, even those from​ the brand color palette.​ Full-color can be placed on light backgrounds or​ images with sufficient contrast, and the white logo​ on dark backgrounds or images.​
​
The background for the UPM logo should be in a solid​ light or dark color. The background images must​ have an even-toned surface behind the logo and its​ exclusion zone. Always ensure sufficient contrast​ between the logo and the background for maximum​ visual impact and legibility.​
​
Black logo exception: when full-color is not possible​ e.g. on printed documentation, product packaging,​ clothing, merchandise, or when using thermal printers,​ it is allowed to use it in black on a white background.​

 

Full-color logo

 

White color logo

 

Logo don'ts

The original logo files should never be modified in any way. ​

 

Do not use any version of the Biofore logo.

Do not use a black logo. Exception: printed documentation, product packaging, clothing, merchandise, thermal printing.

Do not use the logo in any other color than those specified in the original logo files.

Do not change the proportions of the logo or the positioning of the elements.

Do not use the logo on backgrounds when contrast is too low.

Do not use complicated images as a background for the logo.

Do not change the typography of the logo.

Do not use the Griffin symbol separately.

Do not use the typography separately.

Logo positioning

The logo can be positioned either at the top or bottom​ right corner of your workspace, depending on which​ placement works best for the design's overall balance​ and visual impact. The defined clear space around​ the logo aligns with the margin, ensuring a consistent​ and balanced layout. Always respect the clear space​ and avoid placing any elements within it.​

 
 
 

Case 1: Rectangular formats​
How to define the right size for the logo:​

  • Divide longer side by 24. Set the margin (A) as​
    1/24 of the longer edge of the rectangle workspace.​
  • Determine the height of the logo as twice the margin​
    (2A). Place it in the upper right or lower right corner.​
    Learn more by visiting the Layout section.
 
 
 
 

Case 2: Square formats​
The exception to the 24 grid is a workspace with​
an aspect ratio of 1:1. When working with a square,​
set the margins to 1/16 of the edge. The height of​
the logo is still twice the margin.

 

Download logo files