The foundation of our renewed brand rests upon two key strategic assets: our positioning statement and our brand promise. Used in a complementary manner, they define how we see ourselves and our place in the global context.
We enable companies worldwide to future-proof their business through the performance of our solutions, the quality of our materials, the reliability of our service, and the sustainability of our actions. When our customers’ products enter their use phase, this places UPM and its solutions at the heart of everyday life for hundreds of millions of consumers.
We renew products and entire value chains with our extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers.
UPM contributes to the sustainable transformation of society with material solutions, utilizing renewable feedstocks. We create long-term value through our extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers, collaborating with industries and brands worldwide.
At UPM, we address challenges at the most fundamental level: what things are made of. This is where we can make the most impact – bringing progress and improvement by renewing the materials we use to build our lives. That journey is a continuous one, and as a material solutions company, we are excited to be leading it.
Our presence may be subtle. You may not even notice it at first, but our materials are already shaping the world around us. Replacing petroleum-based raw materials with sustainable fibres; de-fossilizing value chains; future-proofing packaging and transportation; and empowering circularity across society.
Improving ways of living, and improving lives. We change things for the better – that’s the power of renewal.
